IN A NUTSHELL
By CUBIC Director, Allison Zelkowitz
#89 Houston, we have a problem
Do you ever wish you – or your team – could “think outside the box” more?
Functional fixedness is a psychological phenomenon that limits our ability to innovate and creatively solve problems – basically, once we know what something is for, it’s harder to imagine 𝘢𝘭𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘷𝘦 uses.