IN A NUTSHELL

By CUBIC Director, Allison Zelkowitz

CUBIC CUBIC

#88 Bad Juju, Good Juju

Imagine you're at a World War II exhibit, and the museum guide asks if you’d like to try on a sweater once worn by Adolf Hitler. You’d likely feel disgusted. 𝘞𝘩𝘺?

Magical contagion is the unconscious belief that objects can carry and transfer the “essence” of those who touched them; amazingly, it tends to persist despite the fact that people 𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘭�� 𝘬𝘯𝘰𝘸 it’s not possible.

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