IN A NUTSHELL
By CUBIC Director, Allison Zelkowitz
#88 Bad Juju, Good Juju
Imagine you're at a World War II exhibit, and the museum guide asks if you’d like to try on a sweater once worn by Adolf Hitler. You’d likely feel disgusted. 𝘞𝘩𝘺?
Magical contagion is the unconscious belief that objects can carry and transfer the “essence” of those who touched them; amazingly, it tends to persist despite the fact that people 𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘭�� 𝘬𝘯𝘰𝘸 it’s not possible.