❋ The CLIMB Cards Online Tool

Behavioral insights explain how people actually think, decide, and act.

What are the CLIMB Cards?

The CLIMB Cards are a collection of 30 behavioral insights that can help design low-cost solutions for common behavioral challenges found within programming focused on the lives of children and families in all contexts, including in the Global South.

The CLIMB Cards are particilarly useful when knowledge is not enough to change behavior, often due to social norms, ingrained habits, friction, or just because people are busy.

The CLIMB framework groups the 30 insights under five principles:

Convenient, Lasting, Intruguing, Mobilizing, and Blueprinted.

The principles complement each other - a strong solution usually draws more than one.

This tool puts all 30 CLIMB insights in one place. Browse them, see how they’ve worked in real programs, and selct the ones most relevant to your challenge.

❋ Step 1: Define the new behavior

Get specific: who needs to do what, differently, and in what context? Answer five questions to define your behavior:

Step 1Define the new behavior

Get specific: who needs to do what, differently, and in what context?

Answer six questions to define your behavior.

Answer four questions to define your behavior.

Step 2Diagnose the challenge

Let's assume that everyone is familiar with the new behavior, but they are not practicing it. Why not?

You can take a piece of paper and write down as many reasons as you can for why the new behavior is not taking place before proceeding.

Now, think through whether each principle could be a barrier to changing a behavior by answering these 10 questions. More than one is usually at play.

Open a card and review the behavioral insight, examples, and tips. Does this insight feel relevant for your challenge? If so, select it, and jot down how you would apply this insight to your challenge. Notes save automatically with the card and carry through to the summary in Step 6.

0 insights selected

C

Convenient7 insights

Even small barriers can stop people from acting. These insights remove friction and mental load so the desired behavior is the easiest path.

Does the new behavior require effort?

Are women or men busy or overloaded with tasks and decisions?

Does the new behavior require effort?

Are you busy or overloaded with tasks and decisions?

Can you use these cards to make the new behavior more automatic and easier to practice?

Look through each card. In two minutes, come up with two ideas to make the new behavior convenient.

Friction

Mental Load

Status Quo Bias

Defaults

Fluency Shortcut

One Step at a Time

Subtract

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Day One

Arrive & Meet

As everyone arrives, we take time to settle in, get comfortable, and begin connecting with those around us. The journey starts here.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Day Two

Set Intentions & Reflect

Together, we pause to consider our goals, hopes, and direction. This is about aligning with ourselves and with the journey ahead. This is a chance to reconnect with what brought you here—your questions, your hopes, your turning points—and consider how they’ve shifted or deepened.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Day Three

Look Forward & Wrap Up

We explore the possibilities beyond this moment, making space for growth, action, and forward momentum. As we end our time together, we honor the experience, the growth, and the connections made along the way.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

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