The CLIMB Cards

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Mobilizing

Seven insights to leverage social influences to bring about changes in collective behaviors and community norms.

Diffusion of Responsibility | Empathy Gap | Social Norms | Social Proof | Reciprocity | Endowment Effect | Collective Effervescence

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Blueprinted

Five insights to structure the new behavior with a clear pathway.

Goal Setting | If-then Plans | Public Commitment | Checklist | Deadlines

Inspiring Change for Children Using Behavioral Insights

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Convenient

Seven insights to make behaviors seamless and automatic.

Friction | Mental Load | Status Quo Bias | Default | Fluency Shortcut | One Step at a Time | Subtract

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Intriguing

Seven insights to capture attention, raise motivation, and make the behavior more alluring.

Salience | Present Bias | Humor Effect | Incentive | Messenger Effect | Personalization | Framing

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Lasting

Four insights to help behaviors stick over time.

Spacing Effect | Reminders | Habit Stacking | Feedback Loops

Behavioral insights provide an understanding of how people actually think, decide, and act. They help us understand why people sometimes make choices that seem illogical, and highlight how small changes in wording, context, or timing can support better decisions and behaviors.

The CLIMB cards are a collection of behavioral insights to help generate behavioral solutions for any sector reaching young children and caregivers. They can accelerate program design, system bottleneck analysis, strategy development, or advocacy efforts. Whether you are working with caregivers, community leaders, service providers, or decision makers, the CLIMB cards help you design innovative and low-cost ECCD solutions.

The deck contains 30 behavioral insights. The CLIMB cards are grouped under five overarching principles:

What makes the CLIMB cards unique?

  • Accessible to everyone

    Easy to read, understand, and apply. Tailor the level of complexity to your audience.

  • Collaborative by design

    Helps groups of stakeholders think differently and generate solutions together using a common framework.

  • Low-cost solutions

    Small changes in words, context, timing, and planning can make a big difference without large budgets.

  • Flexible across the program cycle

    Use them at the start to design programs or mid-way to solve behavioral bottlenecks.

  • Relevant to any sector

    Applicable across ECCD, health, education, nutrition, protection, parenting, climate change, emergencies, and more.

  • Globally grounded

    Examples drawn almost entirely from low and middle-income countries across every continent, covering both independent use and CLIMB workshops.

Ready to bring behavioral insights into your work? Order the CLIMB Cards as a physical deck.

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