Wändi Bruine de Bruin

Provost Professor of Public Policy, Psychology,

and Behavioral Science at University of Southern California


Wändi Bruine de Bruin is Provost Professor of Public Policy, Psychology, and Behavioral Science at the University of Southern California’s Sol Price School of Public Policy, and director of the USC Schaeffer Behavioral Science and Policy Initiative. Her research aims to understand and inform how people make decisions about their personal health, their carbon footprint, and their household finances, with more than 175 peer-reviewed publications on these topics. She has analyzed public perceptions of climate change on the Lloyd's Register Foundation World Risk Poll and shared insights for climate change communications with Save the Children offices across global regions. She is a Fellow of the UK Academy of Sciences, the Psychonomic Society, and the Society for Risk Analysis.

Wändi received her Ph.D. in Behavioral Decision Research and Psychology from Carnegie Mellon University (U.S.), and her M.Sc. in Cognitive Psychology and B.Sc in Psychology from Free University Amsterdam (The Netherlands).